Analysis The Future Of China's Food Machinery Development
With the construction of a well-off society in an all-round way, the lives of the masses are getting better and better, and food, as an important necessity in people's life, will surely drive the overall development of the food industry. Food machinery is an important guarantee for the development of food industry. Food machinery will play a leading role in the development of food industry. Therefore, the development prospect of food machinery is vast and the potential is huge. As a food machinery manufacturing industry, how to seize this rare opportunity to make a big picture? The experts believe that enterprises should have three kinds of advance consciousness. One is the research advance of consciousness The current people's standard of living is higher and higher, more and more strong demand, food machinery manufacturers should go deep into the general public, become "market needs, I develop and produce what" to "popular what I what development, production, market", make their own food machinery development always lead the market, "the development of generation, the generation of out, continuously development, constantly eliminated". As more market differentiation, the key point of the development of the food machinery in the future will be rapid, efficient, convenient, low consumption, especially the demand of small food machinery will be bigger and bigger, this requires the enterprise to go out, the wind of daxing research. Can refer to the "China food machinery industry market foresight and investment strategy planning analysis report of China food machinery industry 2014-2018" released by the foresight industry research institute. Second, brand advance consciousness brand is the soul of an enterprise. There are many kinds of mechanical products, but very few good brands, why? Some enterprises don't value the brand, only study the development, the result is very good product but because there is not a good brand, the market share has been increased. An enterprise to manage its own brand, must have reliable product quality, high-quality after-sales service and the marketing publicity of the image, all three are indispensable. In fact, we're losing a lot of market opportunities right now. The friend introduces a kind of small food machine, use very convenient, the quality also is very good. It's great to introduce other friends. But they say they have never heard of such a product before, and the products are not available in most areas of the province. It can be seen that this small food machinery market is very broad, but due to low popularity, production capacity is not going. If the company invests a bit more in brand management, it may turn out differently. Brand awareness is a business philosophy, and the advanced brand awareness keeps the company at the forefront of the competition. The lag of consciousness is abandoned, all is lost. The third is user advance consciousness no matter what product, its ultimate consumption object is the majority user, the user decides the market. Abroad, some milk producers have established user profile, which is to produce products of different components according to each user's health condition and physical needs. Despite the trouble, "all for the sake of the user" awareness ultimately won the user. Our country is big and abundant, the population is numerous, the living standard is different everywhere, the customs and habits are different everywhere, the user demand is different everywhere. As food machinery manufacturers, therefore, must set up the user advanced consciousness, namely according to the country's standard of living, population, eating habits, raw material resources, development and production of out customer satisfaction products. Forward-looking industry research institute pointed out that with China's accession to the WTO, enterprises of direct business activities will be extended to the international market, users of advanced consciousness and the international market will be more intense, enterprise should not be taken for granted. According to the report, foreign businessmen have a lot of attention to users' advance consciousness when they are opening up the Chinese market, which is also an important "magic weapon" for them to seize the Chinese market quickly and gain the trust of Chinese users. Therefore, domestic enterprises must take the user as the main, do well, do deep our food machinery development research, meet the growing demand of the user.
